Clean Energy Narrative Matrix

Countering disinformation with facts

In the fight against misinformation, clear and compelling narratives are vital. The Clean Energy Narrative Matrix is a carefully designed framework developed by the POWER Project to counter disinformation with factual, impactful storytelling.

A strategic tool to combat clean energy misinformation

The Narrative Matrix is a structured tool that identifies key clean energy concepts, common misinformation tactics, and strategies to correct them. By analysing disinformation trends and crafting accurate responses, the matrix ensures that clean energy communication remains clear, persuasive, and credible.

This resource provides a roadmap for creating digital content that not only informs but inspires, equipping educators, professionals, and communicators with the tools to address false narratives effectively.

How it works

The matrix pairs misinformation narratives with corrective strategies and messages, enabling users to craft content tailored to their audience. It includes:

Identified misinformation narratives: Common myths or false claims about clean energy technologies.
Corrective narratives: Fact-based explanations and strategies to debunk these myths.
Key messages: Simple, powerful statements to convey accurate information effectively.

Why it matters?

Disinformation can hinder the adoption of clean energy solutions by creating doubt and misunderstanding. The Narrative Matrix empowers stakeholders to:

Build trust in clean energy technologies.
Communicate clearly and credibly with diverse audiences.
Address and pre-empt misinformation effectively.

Who can use the Narrative Matrix?

The matrix is an open resource for:

Educators: Integrate it into lesson plans and classroom activities to teach critical thinking and media literacy.
Professionals: Use it to develop communication campaigns and educational materials.
Students: Build awareness of clean energy challenges and learn how to counter misinformation.

Explore the Matrix

Dive into the Narrative Matrix and discover a strategic approach to combating misinformation. Let’s work together to foster informed discussions, build resilience, and create a sustainable future.

Example of Narrative Matrix*

Main topic	Detected misinformation	Corrective narrative	Key message
Solar Energy	“Solar panels are inefficient in cold climates.”	Explain how modern solar panel technologies are effective even in low-temperature and low-light conditions. Include examples of Nordic countries successfully utilising solar energy.	Solar energy is effective in any climate and adapts to diverse geographic conditions.
Wind Energy	“Wind turbines kill birds in large numbers.”	Present data from studies showing that advancements in turbine design have drastically reduced their environmental impact, alongside mitigation policies implemented by the industry.	Wind energy is designed to be wildlife-friendly and minimise environmental impact.
Energy Misinformation	“Clean energy is more expensive than fossil fuels.”	Compare long-term costs, highlighting savings in health and environmental impact. Provide real examples of communities reducing operational costs with renewables.	Investing in clean energy is more cost-effective and sustainable in the long term.
Future Innovations	“Clean energy cannot meet demand.”	Show how emerging technologies like green hydrogen and smart grids are expanding the capacity and efficiency of clean energy to meet global demand.	Innovation in clean energy ensures a reliable and scalable supply for the future.

* These narratives represent a preliminary draft that serves as a demonstration of what the final Narrative Matrix will encompass. They are based on an initial analysis of the current state of the art and may be refined and expanded as the project progresses.